The Washington Post‘s branded content arm, WP BrandStudio, had us write an interactive 360 feature to bring to life three elements of tomorrow’s world of connected commerce. The near future of manufacturing, automated logistics, and connected retail all get their due here. We wrote the feature to compliment an extended article going into depth with interviews with experts in all three areas.
The transportation of goods will be more transparent as global tracking systems become affordable enough to pinpoint even low-cost goods at any point in their journey (not just at way points). The state of goods between point A and point B can be tracked and communicated, reassuring companies and their customers.
Experience this interactive feature on the website of The Washington Post:
http://www.washingtonpost.com/sf/brand-connect/att/connected-commerce-360/
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