Veritas and The New York Times‘ T Brand Studio came together with a vision for a story on the role of data in moviemaking. The Times brought us in to write an interactive feature to tell that story.
In 2002, 20th Century Fox released “Star Wars: Episode II: Attack of the Clones,” the first major movie shot entirely on chips rather than film. From then on, data has become increasingly vital to the process of telling stories on the big screen.
Little more than a decade later, Paramount announced that it would shoot all future pictures digitally, making 2013’s “Anchorman 2: The Legend Continues” its last 35mm release.
Today, data plays a starring role at every stage of moviemaking, from testing the earliest story concepts, to distributing movies in theaters and engaging audiences. Moviemaking has become like other modern industries, from transportation to manufacturing, that rely on data. Which also means that moviemaking, too, can grind to a halt if that data is destroyed, mismanaged or compromised.
Experience the interactive feature at The New York Times: